The MENA cCommerce Report 2024

Written by Ramy Assaf | Feb 28 2024

The MENA cCommerce Report 2024 highlights how WhatsApp is changing the way we shop. The report delves into the ways in which businesses can leverage the app's popularity among MENA consumers to enhance customer engagement and loyalty.

View the full report to stay updated on the latest trends and tactics for connected commerce in the Middle East.

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The MENA cCommerce Report 2024

The MENA cCommerce Report 2022

Written by Ramy Assaf | Apr 30 2022

Introducing the region’s first whitepaper on cCommerce. The report was compiled with insights from leading brands such as Chalhoub Group, and TikTok. Research suggests that cCommerce could eventually serve up to 40% of MENA’s $1trillion retail market, including 20 million micro, small and medium-sized enterprises. Say hello to cCommerce.

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The MENA cCommerce Report 2022

Say Hello to Collections! A Powerful Marketing Tool

Collections is a new and powerful re-marketing tool in your Zbooni app that will help you sell more and gain more control over your business. You can now create a collection of items to promote where your customers pay the most attention: WhatsApp. This tool enables you to increase customer engagement and boost your sales by showcasing your products in a more personalized and targeted way.

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Say Hello to Collections! A Powerful Marketing Tool

What is Zbooni-in my own words

Written by Rawan Kayat | Oct 17 2022

Two weeks ago, I was in Beirut visiting my parents. One day, my mom and I decided to go shopping - she needed a few summer dresses and my friend had told me about a shop in a tucked away street in Ashrafieh. At first, it looked like any other clothing store: jeans on the shelves, t-shirts hung on the rails in the back, a summer sale collection on the right. As we walked in, we were greeted by two sales ladies. My mom tried on a few dresses and as were debating if the dress is a perfect fit or not, Nadine (one of the sales ladies) came over and pinched the dress on the sides: “it needs a cm or two on each side, I’ll get that marked and fixed for you,” she simply said. I looked around and I heard Mary (the other sales lady) chatting to what seemed like a regular customer because she was asking her about her daughter. Nadine took such good care of my mom, she was attentive, nice, welcoming and kept showing her dresses and telling her not to worry about the adjustments: everything can be fixed to size. My mom bought four dresses and I recommended the store to three other friends. The experience reminded me of how shopping was before big malls, fast fashion and the internet.
What is Zbooni-in my own words

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