Remarketing From A to Zbooni. The next stage of the cCommerce revolution
Written by Lara Fatho | Sep 22 2022
Winning new customers can be difficult and expensive. That’s why many businesses put so much emphasis on retaining existing customers, and expanding the lifetime value they can achieve from them. Remarketing is all about keeping your existing customers engaged, and increasing the conversion possibilities. When done correctly, it can make all the difference to your business. It is no surprise that, today, more than 56% of companies use remarketing strategy to regain or retain customers\*.
Zbooni White Paper
Written by Ramy Assaf | Apr 30 2022
Introducing the region’s first whitepaper on cCommerce. The report was compiled with insights from leading brands such as Chalhoub Group, Checkout.com and TikTok. Research suggests that cCommerce could eventually serve up to 40% of MENA’s $1trillion retail market, including 20 million micro, small and medium-sized enterprises. Say hello to cCommerce.View Full Report
cCommerce Realities You Must Understand
Written by Saad Itani | Apr 06 2022
Advertisements were mainly what we saw during T.V commercials, in newspapers, free press and magazines. Businesses paid big money to get a 15 second primetime slot on a popular T.V station or a full page in a widely distributed newspaper. It made sense since that was one of the only effective ways businesses could reach their target audience at that time. Today, however, things are a little different. The era of smartphones, social media and social commerce is causing an array of changes that is disrupting and revolutionizing how businesses find, reach and communicate with their target audience.
cCommerce: should you consider it?
Written by Saad Itani | Mar 22 2022
Many businesses wonder if they should adopt cCommerce to their day to day business activities and use it as a channel to reach and increase sales. Connected commerce (CC), is the use of chat and social applications by businesses to reach customers and convert sales. Today with chat being the most used feature in the world and chat bots being the topic of the year, CC is an inevitable development that most businesses will want to utilize. But the question remains, is it really worth adopting?
From conversations to conversion, how cCommerce is revolutionizing sales
Written by Ramy Assaf | Feb 15 2022
Online sales in MENA are expected to exceed $50 billion by the end of this year, making this region one of the most exciting emerging markets. The impact of the pandemic, digital transformation initiatives by brands and improvements in logistics and last mile delivery have vastly contributed to double-digit growth. Saudi Arabia is leading the way in terms of regional e-commerce growth (39 per cent CAGR) just ahead of UAE (38 per cent CAGR). However, a less talked about phenomenon driving this seismic shift is the rapidly changing consumer behaviors and attitudes towards retail in an omnichannel world.
The Service that Every Business Must Provide
Written by Saad Itani | Feb 04 2022
Technically, both product and service based businesses sell a “product” but that doesn’t necessarily mean that they’re really doing much selling. Competition has never been higher and consumer trends have been shifting from loyalty-based purchases to value-focused ones. In other words, people are caring less about who you are and more about how much they believe they’re getting back for their dollar. There are a few things that businesses can do to increase perceived value but the easiest and probably most effective solution is providing a prominent customer service experience.
Benefits of Mobile Invoicing for Small Businesses
Written by Saad Itani | Jan 06 2022
Businesses used to rely heavily on paper-based invoicing to handle payments, which is both expensive and time consuming. The hassle of generating, sending, and tracking invoices can be a heavy burden for small business owners. However, businesses are switching to mobile invoicing platforms for easy payment collection, better customer service, centralized storage, and invoice reconciliation.
The Millennial Way to Commerce
Written by Saad Itani | Dec 15 2021
Millennials, a quick googled definition describes the term as “a person reaching young adulthood in the early 21st century.” Consumers between the ages of 21 to 35 spend $600 billion annually in the US alone. So it’s safe to say that this generation has an undeniable impact on today’s market and will continue to do so for at least the next 35 years. That is why it is vital that businesses understand the drivers behind the shopping habits and preferences that millennials have to better cater and prepare for them.